I am particularly excited to share that I am now forwarded some traffic through the EU. You may be wondering: uh, why?
Well, for starters, this means you can make sure your customer data and emails are processed without leaving the EU. There’s increasing complexity in how to manage data, and also a healthy dose of better-safe-than-sorryism.
Plus, location matters. EU-borne emails are going to be faster and have better inbox placement rates than US-borne emails if the majority of your subscribers are European.
I haven’t exposed this as a setting yet in Buttondown (it is not obvious to me that I ever will, since it seems like a niche request), but if you’re interested, please email me and I’ll flag you in!